Okay so it's all about crime, bad guys, bad cops, guns, drugs and prostitution. But Miami and Southern Florida tourist authorities are hoping for a positive impact upon the release of the film, which is set to be one of the highest grossing releases of the year.
The Michael Mann film, which follows the eventful escapades of two Miami police officers, showcases Miami with a lavishly shot production featuring the city in what the tourism authorities are hoping will prove to be a 115 minute promo video for Miami.
Miami, and Southern Florida generally, are long established tourist hotspots with Miami itself regarded as one of the most fashionable and exciting cities in the USA. The film plays on this, featuring well known locations in the city to a point where the city itself becomes a central character in the film. Downtown Miami, Coconut Grove and Miami Beach are all heavily featured in the film and it is no wonder that the Miami city fathers believe that the film itself could be a lucrative money spinner for the economy.
But the anticipated tourism bounce is hoped to reach beyond Miami city limits. Southern Florida boast a number of top drawer tourist attractions including the keys and the Florida Everglades. Tourist chiefs are hoping that the Miami Vice factor will encourage higher numbers of tourists to venture further south, away from the lures of Orlando. In particular, tourism boards are promoting Southern Florida as an ideal fly drive location featuring a city break in Miami, adventure with the Everglades and relaxation, sun, sand and sea with the Florida keys. Indeed, they may have a point, flights to Miami from Europe and internally from the States are frequent and car hire in Miami is abundant, with most of the major car rental firms having a presence in the city.
A fly drive holiday to Miami and Southern Florida would have lots to offer. With a strong Cuban population, Miami is steeped in Latin American influence and this is reflected in the culture of the city, from the architecture right through to the food and music. The Everglades offer the opportunity for adventure with airboat tours traversing the waterways and the infamous Florida alligators in full view. The Keys offer sun-kissed beaches and teaming nightlife offering as much or as little excitement as you like. Just be sure to look out for the white suits, red Ferrari and Phil Collins soundtrack!